Co-Founder and Co-Creative Director, IDIA
John is the Co-Founder of Indigenous Design and Innovation Aotearoa (IDIA), a cultural creative agency focused on designing equitable futures for everyone in Aotearoa. On the ENRICH implementation team, John leads the team in designing the experience within the Local Contexts Hub and developing the Online Learning Platform.
John’s experience spans more than three decades working in advertising, design, and digital experience design — for corporate, government, community, and start-up clients. As a Pākehā (non-Māori) co-Creative Director at IDIA, he has the privilege of working with an otherwise all-Indigenous team in helping redesign products, services, and spaces that reimagine a truly bicultural future for Aotearoa.